Dope Couture has arrived at The Lab!

We, at The Lab Boutique, are very excited about the new addition to our store. Dope Couture has become one of the hottest streetwear brands out today. Dope is known for its fresh-minded designs and high-quality apparel.

The brand was founded by Matt Fields, an Indiana raised entrepreneur with a passion for fashion and the desire to create. Dope Couture’s inspiration grows off two words, “Quality Construction”. Fields stresses the importance of this in an interview saying:

“Immediately I recognized the lack of quality across the board in a lot of streetwear brands’ products. I knew I wanted my line to reflect a kind of quality that didn’t exist in the streetwear industry. Plastisol prints on Alstyle tees just didn’t excite me. Still doesn’t.”


Starting out of a little brick and mortar shop in Indiana, Dope is now a global brand, selling on three continents. It has also been seen on well known celebrities such as, P Diddy, Jay-Z, Big Sean, Wale, Mac Miller, Kendrick Lamar, and Wiz Khalifa.



Written By: Jackie Wallace

Leave a comment

Please note, comments must be approved before they are published